We made a Google pixel pancake.
Why? Because dogs are awesome, random, and unpredictable — they never do the same thing twice. We teamed up with the brilliant folks at @Cossette and @Google to show off the new features of the Google Pixel 9 Pro.
The challenge: how do you show each function both off and on, with perfect match cuts — while shooting in both 9:16 and 16:9? You know, that classic director’s line: “Can you make it work in all the formats?”
Our fix: four phones — two horizontal, two vertical — each pair showing the feature off and on. Then we just needed a bunch of dogs and let the chaos unfold.
To keep everyone in the loop, we rigged each phone with @teradek transmitters sending live feeds straight to video village. Massive thanks to the dogs’ best friends — the amazing FUZE Reps team: Heather Blom, Olivia Chow, Joseph Thomas, Sarah Smith, Daniela Favot, Priya Belliappa.
#GooglePixel #Pixel9Pro #BehindTheScenes #TeamPixel
The weather also was bonkers we had a ice storm and rain the day before the shoot.
Dog welfare and safety were at the core of our all our animal shoots. Our trainer and handler, along with their assistant, were on set, as well as an independent observer. All shots and the shoot plan were discussed with our head trainer beforehand. If there were any concerns, we addressed them and found solutions before we were on set.
Fuze Reps + the Cossette team – Olivia Chow, Joseph Thomas, Sarah Smith, Kelly Carpenter, Heather Blom) + Melissa Millet and the_ultimutts