We worked with Brother USA & Bridgemark – Integrated Branding to launch the new MFC-J6560DW MFC-J6960DW Printers. I love practical effects—shooting everything in camera and creating magic through editing and lighting. So thats what we did for this shoot.
We wanted to show all the ways the printer can work and feature prints made with it. This was shot with the camera locked off, while the set changed around the printer. Super simple. Shot in one day stills and motion !
The printer is the workhorse—staying centered, calm, and reliable.
We also worked with a great team from the Bridgemark – Integrated Branding
Erum Safeer – Executive Producer/ Account Manager
Jeffrey Boulton – Creative Director
Natasha Sarracini– Group Account Director
Luke Saagi – DOP
Cheryl Thompson – Props
Alexis Honce – Stylist
Sophie Hsin – Hair and Make-up
Christina Thé & Wes Malik – Actors