Practical effects – more real than CGI

We were super pleased to work with the great team at Ogilvy Health.

The idea was a nice simple one showing how Asthama makes you feel restricted and out of breath held back by an invisible force.

So we tested all sorts of plastic wraps with wind machines and strobe to freeze action.

For our final shoot, we add blue gels to bring the mood to the scenes, our talents were awesome, they ended up having to hold their breath while we were shooting to stop steaming up the plastic from behind!

The dog was sourced from stock footage and added in post.

I love Practical Effects the magic of the unpredictable aspect of movement and shapes always is such a surprise and delight to have appear on the screen.