GEM’s mission is “When girls know their power, they can live their purpose. We believe that women mentoring girls is essential in fostering the success of the next generation, and critical to creating gender equity in Canada. Young women with socioeconomic barriers face a proven disadvantage in their future prosperity. GEM was founded in 2012 from a vision that all young women should have the opportunity to succeed despite where they’ve come from or what barriers they’ve faced.”
We had a very tight budget, which often leads to some of the most creative solutions, shot in one day at in the studio / office of @localeverything. The talent were all mentees and mentors that are part of the Girls-E-Mentorship program.
Retouching was provided by The Gas Company