Building body confidence in sports

Building body confidence in sports - a group of teenage soccer girls where soem girls are silhouettedout to depict girls dropping out of sport

What we learnt: A staggering 45% of teenage girls are quitting sports – and body dissatisfaction is the #1 reason why.

Dove campaigns only feature real women, not models, showcasing diverse ages, sizes, ethnicities, and styles, emphasizing beauty for everyone – following Dove’s lead, we worked on keeping the look authentic while focusing on the message of strength and confidence.

We wanted the shots to be inspiring and hopeful as the girls stared bravely into the camera and feel like the end of day, an after school practice.

We were super happy to work with the team from Ogilvy and of course the amaaazing FUZE Reps who made it all happen!

Discover more about the body confidence programs by Nike x Dove