We shot the images for a great story in www.strategyonline.ca about Katherine Bond-Debicki leadership working with the team @courage taking on and shaking up KFCs marketing from a dusty old brand to a cheeky fast moving fresh brand that pulls pranks and has a sense of humor. They also sold a-lot more meals and grew the brand while having a stack of fun. https://strategyonline.ca/2024/01/08/katherine-bond-debicki-breathes-new-life-into-kfc-brand/
Tag: sandy nicholson
Behind the scenes at TD
Remember when you were a kid and you went to the bank and they had fun things for you to play with? TD and Diamond are bringing back that experience! We worked with the team at Diamond to launch the TD Youth Banking Experience. To launch this treasure box we helped make a film to get the word out. Every detail of the production was meticulously crafted, plus we need to shoot at a TD branch on a Sunday when they were closed. Our star Ocean is 8 years old, which meant we had to shoot quickly and nimbly to get the job shot fast. We cast Paolo the Senior Personal Banker at the branch as our banker, Before his move to financial sector, Paolo was a ballet dancer. He was great to direct.
We had an awesome camera team with us – Alessandro Lanzillotta our DP with 1st AC – Steele Fernandes, 2nd AC/DIT – Nick Abbate, Gaffer – Jose Gonzalez and Grip – Jackson Green. We shot with the Alexa Mini with a set of Vintage Prime lenses.
McCain’s Holiday
It’s the holiday cooking season so its food time online!
We are super proud of this shoot. We worked with the team at Mccains who need to show the new McCain Medleys and classic McCain Fries in action with real families.
With the help form Milo Casting we found the Maharaja family – three generations living together in Brampton, Ontario.
The Maharaja family were so lovely letting us in to shoot in their house, with Dada and Dadi – MJ and Ila, the grand parents stealing the show. Along with Pooja, Hardik, and their two kids
Beyond just welcoming, the family was thrilled to be part of their very first photoshoot. Playful neighbours joked about being part of a Bollywood north set, with our production trucks parked outside.
The photoshoot was a delight; the family needed no guidance to act – they were authentically themselves.
Our aim? Capturing shared laughter, simple moments, and creating authentic images that make McCain a part of your daily life. For us, it was a celebration of ordinary beauty, the joy of gathering, and the delightful quirks of family life.
And, of course, we ended up the day sitting in the living room with a cup of Chai, lovingly brewed by Grandma 🙂 and served in fine tea cups.
#McCainMoments #AuthenticLiving #DocumentaryStyle #RealConnections
Practical effects – more real than CGI
We were super pleased to work with the great team at Ogilvy Health.
The idea was a nice simple one showing how Asthama makes you feel restricted and out of breath held back by an invisible force.
So we tested all sorts of plastic wraps with wind machines and strobe to freeze action.
For our final shoot, we add blue gels to bring the mood to the scenes, our talents were awesome, they ended up having to hold their breath while we were shooting to stop steaming up the plastic from behind!
The dog was sourced from stock footage and added in post.
I love Practical Effects the magic of the unpredictable aspect of movement and shapes always is such a surprise and delight to have appear on the screen.
Treasure hunters #01
We are starting a series about treasure hunters in the modern world, people who find treasure in plain site and re sell it, The arbitrage of things (Arbitrage) simultaneous purchase and sale of the same or similar asset in different markets in order to profit from tiny differences in the asset’s.
Andrew Brudz:
“A friend came over to my house during the pandemic and asked me if I had started collecting parrots and I was kind of surprised and said no ……. Why do you ask
Maybe I missed traveling and especially traveling to Mexico. Perhaps I thought I was going to capture all these exotic birds as a way of recapturing the experience of traveling, of being free. So my best friend Gayna created online vintage shop etsy @ArchipelagoFinds & @Archipelago
I guess I’ve always been a bit of a collector – when I was a kid I obsessively cataloged and numbered my collection of Smurfs.
Once I found a painting and absolutely fell in love with it. It was this gorgeous woman with a whale tooth necklace. It looks like she’d been painted by candlelight, it was moody and atmospheric.
Painted by an artist named Fred Whippy who was from Fiji and worked predominantly in the 60s and 70s. He was a bit of a protege as a teenager and was able to travel to America for his first exhibition in 1970s.
I love this piece so much that I thought I had overpriced it so that nobody would buy it, and I would just get to keep it forever and say, “Well I tried to sell it and nobody wants it.” I also hoped that it would somehow make its way back to Fiji one day.
I actually found many of Fred Whippy’s relatives. They were happy to see it, and said, “Oh yeah, that’s Uncle Fred,” but none of them seem really interested in bringing it back to where it came from. (He passed away a couple of years ago.)
But one day, I was contacted by a couple who own a hotel in Fiji. They were decorating the space with artwork by Fijian artists, and they really loved this piece. So, I boxed it up and shipped it off with some reluctance and regret. It was a beautiful piece and, you know, the money they paid is obviously long spent. A part of me still wishes I had that painting.
I bought it for $40.00 and sold it for $400.00. I wish I had never sold it.”